Ketra L. Armstrong

Associate Dean for Graduate Programs and Faculty Affairs and Professor
University of Michigan

Ketra L. Armstrong is currently the Associate Dean for Graduate Programs and Faculty Affairs, Professor of Sport Management in the School of Kinesiology, and an Affiliate Faculty in the Department of African American Studies at the University of Michigan (U-M). Prior to her employment at U-M, Ketra served as the Director and Professor of the Graduate Program in Sport Management at California State University, Long Beach, and as an Assistant and Associate Professor of Sport Management at The Ohio State University. Ketra’s scholarship converges on the topics of race, gender, and the social psychology of sport/leisure consumption and the management thereof. In addition to Ketra’s scholarly pursuits, she has amassed a wealth of practical experience in the sport industry. She is a former NCAA Division I scholarship student athlete (basketball player), coach (women’s basketball), and athletic administrator. Over the years, she has performed integral roles in the advising/consulting, research, management, marketing, and media relations for numerous youth, community, collegiate, professional, and international sport events. Ketra is also a freelance sport broadcaster, and received the 2001 Newsmaker of the Year Award from the Columbus, Ohio Association of Black Journalists. In 2009, she was the narrator and co-Executive Producer of Title IX: Implications for Women in Sport and Education (a 3- Disc, 14 chapter DVD), and in 2010 she received the Honorary Guiding Woman in Sport Award. She is presently the Faculty Advisor for the UM Student Chapter of the Association for Women in Sport Media.