Mary Ann Villarreal

Director, Strategic Initiatives & University Project
California State University Fullerton

As Director, Strategic Initiatives and University Projects at California State University, Fullerton, Mary Ann Villarreal manages the implementation, execution, and coordination of the university’s strategic plan. She joined the university staff in June 2014, having previously served as Associate Dean at the University of Denver – Colorado Women’s College. There she oversaw the college’s enrollment management team and four degree programs: Business Administration, Law and Society, Communication, and Information Technology Studies. Mary Ann previously held tenure track positions at the University of Utah and University of Colorado at Boulder. Her research focuses on South Texas and the formation of a Texas Mexican identity through the lens of business. Her teaching areas include oral history, the American West, and Chicano/a history. Villarreal has published in The Oral Historian and the Journal of Women’s History and book chapters in An American Story: Mexican American Entrepreneurship and Wealth Creation and Border Rhetorics: Citizenship and Identity on the US-Mexico Frontier. Her manuscript, “Listening to Rosita: The Business of Tejana Music and Culture, 1930-1955” is under contract with the University of Oklahoma Press. A 2013 HERS Wellesley fellow, Villarreal earned her bachelor’s degree from Mount Holyoke College and Ph.D. from Arizona State University.